by Rekko Salam Director of Digital Marketing Turbo Noodle
in·no·va·tion (inəˈvāSH(ə)n). According to Webster’s it’s a new idea, method, or process…the introduction of something the redefines the way one previously though..
“It is not the strongest that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin
In a world that changes by the second, the ability to adapt quickly determines success or failure. The implementation of practices and subsequent execution that ultimately leads to the survival of every idea. The birth of understanding that champions a new rationale and the decaying of ones, once closely held as standard practice and procedure. The life and death cycle, if you will, of business. Like anything that has ever been before, now or in the future, everything must come to an end. It’s the law of our existence.
Our innate nature is to grasp to that which we are familiar with. Hold on to what we understand. Resist change even at the demise of progress. So how do we move forward? First things first. You have to convince your thought process to accept the fact that it’s actually... (drum roll) … OK to think outside the box. With adaptability key to longevity, it’s imperative to not only constantly redefine yourself, your team and your brand, it’s paramount to understand, acclimate and adapt to your ever changing landscape.
What’s compelling is that in 2016, brands are still struggling with balancing metrics with hard data to increase and improve the bottom line. It may not take a rocket scientist or a brain surgeon but it does take a team that’s in the know about what’s cutting edge and what’s conducive to the brand’s overall stated goals and purpose. This success or failure is indicative of how well the powers that be mesh good, hard objectives with dynamic flexibility and how well the translate it all.
There’s a plethora of tools in the business sphere that automate the process and allow teams to become more goal orientated and cohesive. We may live in the present but the next second is the future. In 2016 there is absolutely new excuse, rhyme or reason why a business of any kind is not ‘in the loop’ with technology. This isn’t your grandfather’s business dynamic.
“Let’s Explore Your Brand”
So if in fact you can teach an old dog new tricks, where do we begin? Well first we must follow Yoda’s age old advice. “You must unlearn what you know.” If we are to master our strengths, we must understand our weaknesses. That’s where the cornerstone of metrics comes into play. In any good process you must define several things. You have to know your stated purpose, set a flexible dynamic, utilize available and potential resources and realize the potential of your brand. Metrics and data are only as good as the ones analyzing it, digressing it and then implementing adjustments accordingly. If nothing plus nothing equals nothing, then the same is true for something plus nothing. You stay stagnant while adding no value. Although consistency is paramount, it’s akin to a marathon runner. They know exactly how long it is to the finish line. They set in place regimens and practices to better prepare themselves for the long haul. And they pace themselves according to the pre-determined understanding that they have calculated every aspect of what they will need to do to finish the race and finish at the front. The same is true in business. You can just run the race or you can prepare to win it. Being knowledgeable about your journey to the finish line is the first step to truly exploring your brand.
“The Four Horsemen”
1 Innovation: Think Outside The Box
2 Calculation: Harness Your Inner Mathematician
3 Utilization: Tap All Potential Resources
4 Focus: Aim Straight…Your Foot Is A Bad Target
“We are fueled by a proprietary interactive design process that simply works.”
— Chris Cast Executive Creative Director Turbo Noodle
These six thoughts help us begin to understand how to approach our ‘process’.
· The business world is constantly evolving and reshaping the landscape. One idea is the beginning of many.
· Set the bar to exceed expectations. Looking in one place always yields the same results. You miss something.
· Never fear something new. The old saying “don’t fix what isn’t broken is just that. Old”. Flexibility wins battles.
· Expand your range. Micromanagement is essential to the process. Every I must be dotted and every t must be crossed. The top must know and understand what’s going on at the bottom. The ground game is where leads are converted and the money is made.
· Define the process. Set metrics and goals. When something does work, build on it. When something doesn’t work, use it to expand your brand awareness and intelligence.
· Set the tone through deliberate and consistent processes. Empower your team to succeed. Build an atmosphere of diligence and flexibility.
“And That's The Bottom Line”
In conclusion, there is in fact no conclusion. Not in the business technology world. It's the cumulative sum of like and unlike minds thinking toward a common thread. The marriage of ideas and understanding. Pushing the envelope is ingrained in our DNA. Everyday someone somewhere in the world is in the process of developing tomorrows innovation. In essence, every moment you, your company or brand or idea sets idle, the universe keeps expanding and the world keeps on spinning.